01Ecommerce
Custom Shopify development in Brisbane for brands that need more than a template.
Most ecommerce brands start on a template and outgrow it at the wrong moment — peak traffic, a product launch, a campaign that drives real volume. That's not the time to be limited by your theme.
02What custom means
What custom Shopify development actually means.
Custom means hand-written theme code — not a $300 premium theme with 400 settings, half of which ship JavaScript you'll never use. Every section, every component, every interaction is written specifically for the brand and the product. The result is a store that loads fast, behaves predictably, and doesn't carry the weight of features built for someone else's business.
Performance is a first-class constraint, not an afterthought. A performance budget is set at the start of the project and enforced through the build — image formats and lazy loading, minimal third-party scripts, deferred analytics. Checkout is optimised for the specific conversion path, not the default Shopify flow. Product photography direction is part of the brief where the existing assets aren't serving the brand.
Fetch & Form is a good example of what this looks like in practice: a custom commission flow for personalised pet products, a breed discovery system that guided customers to the right configuration without friction, and a 96 Lighthouse score on mobile. You can see the full project at /work/fetch-and-form.
03Capabilities
What we build on Shopify.
Custom Liquid themes written from scratch. Headless Shopify with Next.js for brands that need full control over the frontend. Klaviyo integration for post-purchase flows and abandoned cart sequences. Product configurators for businesses with complex or personalised offerings. Subscription flows through Recharge or native Shopify Subscriptions. Migration from WooCommerce or other platforms where the existing stack has become a liability.
After launch, ongoing care plans are available for brands that want a developer on call for updates, performance monitoring, and iterative improvements — without the overhead of a retainer that charges for time whether it's used or not. For the full picture of what's available, see our services or explore our Shopify ecommerce page for more detail on store builds specifically.
04Ready?