STONEGLOWDIGITAL

00Service & Rate Card · 2026

How we price,
scope and quote.

Stoneglow builds custom websites for medical clinics, small businesses and ecommerce brands. The rate card below reflects custom-built sites delivered to a professional standard. Quoted ranges assume standard complexity within each tier. Scope confirmation is required before a fixed price is issued.

Get an estimateSeven questions · honest range · no email required

Before we quote

A paid discovery, on your time.

Async by default, a single questionnaire returned at your own pace. We know you're time-poor, and that scheduling calls is half the work. A 30-minute call is included if you'd prefer to talk it through, or if we need clarification. We confirm scope, compliance obligations, integrations and timeline, then issue a fixed-price proposal within five business days.

$350

+ GST · Credited in full against your project on engagement

01Tiers

Six tiers. Fixed after discovery.

Tier 01

Landing page

A single, focused scroll. Built for one job — capturing leads, launching a product, presenting a service. Editorial pacing, calm motion, considered detail.

$900 – $1,800

+ GST · Fixed after discovery

Pages
One scroll
Single continuous page
Platform
Static HTML / Next.js
Shopify only if store already active
Timeline
2 – 3 weeks
From scope confirmation

Included

  • Single scroll page design, mobile-first
  • Lead capture or contact form
  • Google Analytics 4 setup
  • Basic on-page SEO (title, meta, schema where relevant)
  • 1 round of revisions
  • Deployment to nominated platform

Excluded

  • Copywriting
  • Photography & imagery
  • Logo & brand identity
  • AHPRA / TGA compliance review (available as +20–30% uplift)
  • Hosting, domain, SSL fees
  • Ongoing maintenance

Suits

Trades and sole traders, event pages, single-product launches, pop-up campaigns and small side projects that need a polished standalone presence. Also suited to regulated businesses requiring a single AHPRA-compliant page — compliance uplift applies.

Tier 02

Business site

A considered multi-page website for a small business that has outgrown a template or starter site. Two to ten pages, CMS handover included.

$1,800 – $5,500

+ GST · Fixed after discovery

Pages
2 – 10
Service, about, contact pages
Platform
Next.js + Sanity CMS
SSG, client-editable, deployed to Vercel
Timeline
6 – 10 weeks
From scope confirmation

Included

  • 2 to 10 custom-designed pages
  • Mobile-first responsive layout
  • Next.js + Sanity CMS setup (client-editable)
  • Contact and enquiry form
  • Blog setup (upper-end projects)
  • Google Analytics 4 + Search Console connection
  • Local SEO foundations (title tags, meta, LocalBusiness schema)
  • 2 rounds of revisions

Excluded

  • Booking system integration
  • Copywriting
  • Photography & imagery
  • Logo & brand identity
  • AHPRA / TGA compliance review (available as +20–30% uplift)
  • Hosting, domain, SSL fees
  • Ongoing maintenance

Suits

Sole practitioners, consultants, micro-agencies, service businesses, hospitality, local retail (no ecommerce), and professional services wanting a polished multi-page presence without a product catalogue.

Tier 03

Clinic & professional — services only

For clinics, allied health, legal and professional services that need integrations, structured content, schema and the capacity to layer compliance review on top. Services architecture only — no retail.

$5,500 – $10,000

+ GST · Fixed after discovery

Pages
2 – 20
Service, location, blog, FAQ
Platform
Next.js + Sanity CMS
Sanity schema controls AHPRA-regulated content areas
Timeline
6 – 8 weeks
From scope confirmation

Included

  • Up to 20 custom pages
  • Booking system integration (Timely, Cliniko, or equivalent)
  • JSON-LD schema markup (MedicalBusiness, LocalBusiness)
  • Full SEO infrastructure
  • 3 rounds of revisions

Excluded

  • Products, collections, payment gateway or retail scope — any retail brief routes to Tier 04
  • Copywriting
  • Photography & imagery
  • AHPRA / TGA compliance review (available as +20–30% uplift)
  • Hosting, domain, SSL fees
  • Ongoing maintenance

Suits

Medical and aesthetic clinics offering services without a retail product catalogue, allied health practices, legal firms, financial services, and multi-location professional service businesses. If the brief includes retail at any scale, use Tier 04.

Tier 04Most popular

Clinic + retail (AHPRA-compliant)

The complete build for an aesthetic clinic or cosmetic practice that sells retail products alongside services. AHPRA compliance review is included.

$10,000 – $15,000

+ GST · Fixed after discovery

Pages
2 – 20
Clinical and product pages
Platform
Shopify Liquid
Custom clinical + retail build
Timeline
10 – 14 weeks
From scope confirmation

Included

  • Custom Liquid Shopify theme from scratch
  • Up to 20 service / treatment / concern pages
  • Booking system integration (Timely, Cliniko, or equivalent)
  • Up to 50 products configured (collections, product pages, variants)
  • Payment gateway setup
  • Shipping and tax configuration
  • Custom forms and enquiry automation
  • Email marketing integration (Klaviyo or equivalent)
  • JSON-LD schema (MedicalBusiness, LocalBusiness, Product)
  • Full SEO infrastructure
  • AHPRA / TGA compliance review included — page copy, meta, headings, ALT text, URL slugs, schema and pre-launch regulatory audit across all public surfaces
  • 3 rounds of revisions

Excluded

  • Copywriting from scratch (blank-page copywriting quoted separately)
  • Product photography
  • Logo & brand identity
  • Hosting, Shopify subscription and app fees
  • Ongoing maintenance and compliance monitoring (Care+ retainer quoted separately)
  • More than 50 products at launch (additional product configuration quoted at $30–$60 per additional product batch)

Suits

Aesthetic clinics, cosmetic practices and allied health businesses that sell retail products alongside services. Also suited to cosmetic dermatology, skin clinics and medispa operations selling 20–50 branded or third-party skincare SKUs with AHPRA-regulated service pages.

Tier 05

Shopify ecommerce

A custom Liquid theme built from scratch on Shopify. Up to fifty products, full retail stack, considered collection and product templates, and the editorial pacing that lifts a brand out of the template-shop crowd. Pure retail — no clinical services architecture.

$8,000 – $15,000

+ GST · Fixed after discovery

Pages
Up to 50
Products configured at launch
Platform
Shopify (custom Liquid)
Built from scratch — no template
Timeline
8 – 10 weeks
From scope confirmation

Included

  • Custom Liquid theme from scratch
  • Up to 50 products configured (collections, product pages, variants)
  • Payment gateway setup
  • Shipping and tax configuration
  • Reviews app integration
  • Email marketing integration
  • SEO — title tags, meta descriptions, product schema
  • 3 rounds of revisions

Excluded

  • Service pages, treatment pages, booking integration or clinical site architecture — any of these route to Tier 04
  • Copywriting
  • Product photography
  • Logo & brand identity
  • Hosting, Shopify subscription and app fees
  • AHPRA / TGA compliance review (available as +20–30% uplift for regulated retailers)
  • Ongoing maintenance

Suits

Boutique retail, beauty and skincare brands, fashion, health and wellness products, food and lifestyle brands that want a custom Shopify storefront rather than a generic template. No clinical services architecture.

Tier 06

Complex / regulated

For AHPRA-regulated clinic networks, large catalogue retail, multi-location ecommerce and any business with deep compliance, integration or scale requirements. Custom theme, full app stack, twenty-plus bespoke page templates. Compliance review included.

$15,000 – $25,000+

+ GST · Fixed after discovery

Pages
20+ bespoke
Each designed individually
Platform
Shopify (custom Liquid) or Next.js + Sanity + Shopify (headless)
Headless available at upper end — discuss at discovery
Timeline
10 – 14 weeks
From scope confirmation

Included

  • Everything in Tier 05
  • 20+ bespoke page templates, each designed individually
  • AHPRA / TGA compliance review included — all public surfaces
  • Full app stack setup and configuration
  • Advanced SEO — redirect mapping, technical audit, suburban landing pages
  • Platform migration from legacy systems (Wix, WordPress, Squarespace) where applicable
  • MedicalBusiness and LocalBusiness schema
  • Multi-location architecture where required
  • Unlimited revisions within agreed scope

Excluded

  • Copywriting (quoted separately)
  • Photography & brand assets
  • Hosting, platform and app fees
  • Ongoing retainer (Care+ quoted separately)

Suits

Multi-location clinic networks, large-catalogue retail operations (50+ SKUs), businesses migrating from a legacy platform with significant SEO equity to protect, and any build requiring custom content architecture or deep third-party integrations that exceed what a standard Shopify theme can support.

02AHPRA / TGA

Regulated by design, not as an afterthought.

Every public surface a regulated clinic publishes — page copy, meta titles, image ALT text, schema, URLs, social captions — falls under AHPRA advertising guidelines and the TGA therapeutic goods advertising code. Most web studios treat compliance as a checkbox at the end. We build it in from the brief.

+20 – 30%

ON PROJECT TOTAL · TIERS 01 – 03 AND 05

Regulated Industry Compliance Uplift

Applied on top of the base tier price for projects on Tiers 01–03 or 05 that are subject to AHPRA advertising guidelines or the TGA therapeutic goods advertising code. Covers compliance review and rewriting of all supplied copy, schema markup reviewed for promotional language, meta titles and descriptions, image ALT text, URL slugs, and a pre-launch regulatory review across all public surfaces. Note: for Tier 04 (Clinic + Retail) and Tier 06 (Complex / Regulated), compliance review is included in the base price — no uplift applies. Copywriting from scratch (blank-page) is always a separate line item regardless of compliance requirement.

01 · COPY

Every word reviewed

Page copy, meta descriptions, heading tags, image captions and ALT text are each assessed against AHPRA advertising guidelines. Prohibited language, before-and-after claim structures and testimonial patterns are identified and rewritten before the site goes live.

02 · SCHEMA

Structured data without risk

MedicalBusiness and LocalBusiness schema is standard on clinic builds. Every JSON-LD block is reviewed to ensure structured data does not introduce promotional claims or restricted therapeutic language that search engines may surface independently.

03 · AUDIT SKU

Compliance Readiness Audit

Existing site? A standalone fixed-fee audit of your current website against AHPRA advertising guidelines and the TGA code. Written report with specific remediation actions. Delivered within 5 business days. $1,500 – $2,500 depending on site scope. A natural first step before a full rebuild.

03Uplifts & add-ons

Additional services.

Copywriting

$200 – $500 / page

Brand-voice copy from scratch. Compliance-sensitive healthcare copy at the upper end. Always a separate line item — never bundled invisibly into the build fee.

Platform migration

$1,500 – $4,000

Wix, Squarespace or WordPress to Shopify or Next.js. Content migration, redirect mapping, and SEO continuity planning so organic rankings are preserved through the transition.

Brand identity

$2,000 – $6,000

Logo, colour palette, typography and brand guidelines. Delivered before design commences. Can be bundled into the site build or scoped separately.

SEO sprint — launch

$1,200 – $3,000

Title tags, meta descriptions, LocalBusiness schema, sitemap submission, Google Business Profile update, and suburb landing pages prepared at launch.

Rush delivery

+25%

Delivery within half the standard timeline. Requires confirmed availability. Applied after scoping — not negotiated at quote stage.

Headless ecommerce

From $30,000

Next.js + Sanity + Shopify Hydrogen for multi-location clinics and large-catalogue operations requiring custom content architecture and enterprise performance. Available as the secondary platform option within Tier 06 or as a standalone engagement.

Platform & hosting costs — Billed direct to you, not through us.

Shopify (Tiers 04–06): ~$50–$155/mo plan + apps typically $50–$200/mo. Next.js + Sanity (Tiers 02–03): Vercel or Cloudflare Pages ~$0–$30/mo + Sanity free tier covers most small builds. Static HTML (Tier 01): ~$0–$20/mo on Vercel or Netlify. Domain: ~$20–$30/yr. SSL: included with all platforms. All costs are approximate — confirm current pricing with the relevant provider before committing.

04Care & ad hoc

After launch.

Three ways to keep working together. Choose the one that matches how often the site needs care.

Care · Ongoing support

$300 – $600

/ mo + GST

  • Priority turnaround on requests
  • Technical SEO maintenance (meta, schema, redirects — not content creation)
  • Plugin, app and platform updates
  • Monthly uptime & security monitoring

Care+ · Compliance monitoring

$800 – $1,500

/ mo + GST

  • Everything in Care
  • Monthly AHPRA / TGA compliance review of new and updated content
  • New treatment page and pricing copy assessment
  • Quarterly compliance summary report

Ad hoc · No retainer

$120 – $150

/ hr + GST

  • For clients not on a retainer plan
  • Billed in 30-minute increments
  • Custom development, change requests, post-warranty fixes, consulting
  • No minimum commitment

05Engagement

Discovery · Proposal · Build · Launch

Start with a paid discovery session ($350 + GST, credited on engagement). Complete the questionnaire at your own pace or book a 30-minute call — we confirm scope, compliance obligations and timeline, then issue a fixed-price proposal within 5 business days.

Payment: 50% on engagement, 40% at sign-off, 10% on launch.

Start a discovery — $350 + GSTGet an estimate first

Fine print

All prices AUD ex. GST. Quotes valid 30 days from issue. Platform subscription, hosting, domain and SSL fees billed direct to client. Unused retainer hours do not roll over.

06A note on AI

We use AI to support the work, not replace it. Strategy, design judgement, and final copy stay human. Code and content are reviewed and owned by our team before anything ships. Read our full AI policy.