Custom Shopify websites
A custom Shopify storefront shaped around the product and brand.
Custom Shopify Liquid design and development for premium product, skincare, wellness and lifestyle brands.
Website requirements
How the website supports the service.
A familiar theme can get a store online quickly. A distinctive product story and a useful balance between editorial content and purchase usually require a custom design system.
A fast custom storefront with considered collections, product pages, content modules and the integrations needed to operate it.
Typical project inclusions.
Custom Shopify Liquid theme
Collection and product templates
Up to 50 launch products
Payments, shipping and tax setup
Klaviyo or equivalent integration
Product schema and technical SEO
Discovery, design, development and launch.
01 · Discovery
Confirm the right scope
A single questionnaire maps goals, content, compliance, integrations and timing. Discovery is $150 + GST and credited if the project proceeds.
02 · Frame
Agree the direction
Architecture, voice and visual direction are resolved before broad production begins.
03 · Build
Design and code together
The work appears in the browser early, with feedback applied against the agreed scope.
04 · Hand over
Launch a usable system
The site launches with training and documentation, or moves directly into ongoing care.
Questions covered during discovery.
Do you customise an off-the-shelf theme?
The core ecommerce offer is a custom Liquid theme built around the brand. A contained refresh can use an existing theme where that is the better commercial decision.
Can you migrate from another platform?
Yes. Products, customers, content and redirects can be scoped during discovery.
Can you build a clinic store?
Yes. Clinics selling products alongside services use the clinic + retail scope so booking, treatments and compliance are included.
Start a project
Discuss your website project.
Send a short note about the business, the current website and the priority for this project.



