01Allied Health
Websites for physios, psychologists,
osteopaths, and the practices between.
Allied health is not one thing. A physiotherapy practice that operates primarily through GP referrals has different website needs from a psychology practice taking direct self-referrals. An OT working with NDIS participants needs different information architecture from a speech pathology clinic serving early childhood clients. The same template doesn't fit all of them.
Word of mouth gets practices a long way — until it doesn't. When growth plateaus, or when a practitioner moves on and the referral network shifts, the website suddenly matters. For a lot of allied health practices, the web presence has been quietly neglected for years. We don't judge it; we fix it.
02What we build
Warm. Credible. Structurally clear.
Trust in allied health comes from two sources: credentials and human connection. A good allied health website communicates both — without being cold enough to feel institutional or informal enough to raise questions about professional standards. The booking flow needs to match the referral pattern of the practice: some clients come ready to book, others need to understand what they're signing up for first.
- Integration with allied health booking systems including Cliniko, Halaxy, and Jane App
- Practitioner profile pages that communicate clinical credibility with genuine warmth
- Service and referral pathway clarity — so patients and referring GPs understand exactly what you offer and how to access it
- NDIS participant and Medicare information structured plainly — reducing phone enquiries about funding eligibility
- Telehealth appointment pathways built into the booking flow for practices offering remote consultations
03The detail
Built around how your clients actually find you.
Allied health practices get clients from multiple channels simultaneously: GP referral letters, Medicare CDPs, NDIS plans, private health insurance claims, and direct Google searches from people who've decided to self-refer. Each pathway has different information needs, and a good website addresses all of them without becoming a labyrinth.
Service pages need to speak to clients, not at them. In a psychology practice, the language on a page about anxiety treatment matters enormously — a page that reads like a clinical manual will deter the people who need the service most. We write and structure service content with the actual client experience in mind, not the diagnostic framework.
Funding information is frequently an afterthought on allied health websites — a small paragraph buried in an FAQ that doesn't answer the actual question. Whether someone is accessing services through Medicare, NDIS, private health, or out of pocket, they need to know what they're up for financially before they book. We make that information findable and clear, which reduces the call volume and removes a barrier to booking.
Booking system integration is a specific skill in allied health. Cliniko and Halaxy are the most common platforms we encounter, and each has a different integration model. We implement these properly — not by dropping a generic widget in and calling it done — and we design the surrounding booking flow so the handoff to the external system feels seamless rather than jarring.
04Common questions
What clients usually ask us.
Do you integrate with Cliniko or Halaxy?
Yes. Both are common in the allied health space and we've worked with each. The integration approach varies — some practices prefer a direct booking widget embedded in the site, others use a contact-first flow that hands off to the booking system later. We'll recommend the approach that fits your referral pattern and client mix.
We have multiple practitioners. Do they each need their own profile page?
Practitioner profiles matter significantly in allied health — clients often choose a specific person, not just a clinic. We design profile pages that communicate credentials, areas of interest, and a sense of the person without being clinical to the point of being cold. For practices with five or more practitioners, we build a CMS structure that lets each person update their own profile.
How do you handle NDIS information on the website?
NDIS participants and their support coordinators have specific information needs that differ from self-referred private clients. We create clear, plain-language NDIS sections that cover registration status, what supports are available, how to make a referral, and what to bring to an initial appointment. This reduces inbound calls and makes the practice genuinely accessible to a broader client base.
Do you offer telehealth appointment options?
Yes. If your practice offers telehealth, we build it into the booking flow as a first-class option — not a footnote. Patients should be able to select telehealth as easily as an in-clinic appointment, and the information on the site should make clear what telehealth is suitable for and how it works.
What does an allied health website cost?
A single-location practice site typically falls between $5,500 and $10,000 depending on practitioner count, service complexity, and booking system requirements. Larger group practices are scoped individually. All projects are quoted at a fixed price after discovery.
Do you use AI in your work?
Yes, thoughtfully. We use AI to accelerate research, scaffold code, and generate first-draft content that our team then rewrites and approves. We do not use AI for strategy, final copy, client communication, or anything else where human judgement is what you are paying for. Our full AI policy sets out exactly where the lines are drawn.
Ready when you are
Your practice has earned a website that works as hard as you do.
Fixed price. Built for your referral pathway, your funding mix, and the clients searching for someone like you.