01Medical Clinics
Websites that earn
patient trust before the first appointment.
Most clinic websites were built years ago by someone who no longer returns calls. They're slow, they don't work properly on a phone, and they force patients to ring the front desk for information that should already be on the page. The receptionist answers the same five questions eighty times a week. The site does nothing.
We build websites for GP clinics and specialist practices that actually carry some of the load. Structured content that answers patient questions clearly. Booking integrations that reduce call volume. Mobile performance that doesn't punish people searching from their cars. A CMS your administration team can maintain without requesting IT support.
02What this looks like
Built around how patients actually behave.
A clinic website has a specific job: reduce friction between a patient deciding to seek care and that patient becoming a booked appointment. Every structural and design decision we make is oriented toward that outcome.
That means service pages written at the right reading level, practitioner profiles that communicate credibility without being cold, and a booking path that doesn't require a phone call as a fallback. It also means being thoughtful about what regulated health services can and cannot say online — we structure content with those constraints in mind, and flag anything that warrants a closer look.
- Patient-focused information architecture — structured so people find what they need before they call
- Online booking integration with systems like HotDoc, HealthEngine, and Appointuit
- Mobile-first build optimised for the reality that most patients search on their phones
- Content frameworks that respect advertising sensitivities for regulated health services
- CMS handover your reception team can actually use — no developer required for routine updates
03The detail
What good actually requires.
The most common mistake medical clinics make with their websites is treating them as a brochure — something that needs to exist, looks acceptable, and gets reviewed every four years. The problem is that patients are evaluating clinics online before they've spoken to anyone. If your website looks dated, loads slowly on mobile, or doesn't answer the questions they're actually asking, they move to the next result.
Information architecture matters more than aesthetics in this space. Patients want to know: do you bulk bill, what are your hours, can I book online, do you see children, is there parking. These aren't glamorous questions, but they're the ones your site needs to answer before someone reaches for the phone. We map out that content structure in discovery and build pages that work at a functional level before we think about visual polish.
Booking integrations are a specific area of complexity in the medical space. Systems like HotDoc and HealthEngine have their own implementation requirements, and the way they're embedded on a site affects both the user experience and the site's performance. We've handled these integrations properly — not as an afterthought dropped in post-launch.
Handover is part of the project. Your administration team will need to update opening hours, add new practitioners, and occasionally adjust service information. We configure the CMS to make those tasks straightforward and document the specific workflows your staff will use. The site shouldn't need a developer for routine maintenance.
04Common questions
What clients usually ask us.
How much does a medical clinic website cost?
Most GP and specialist clinic websites we build fall in the $5,500–$10,000 range for services-only practices. If the brief includes an online dispensary or retail products alongside clinical services, the range moves to $10,000–$15,000. We work to a fixed price confirmed after a paid discovery session, so there are no surprises mid-project.
Do you understand AHPRA advertising guidelines?
We're familiar with the general advertising requirements that apply to regulated health practitioners — including restrictions on testimonials and claims — and we factor those into how we structure content and calls to action. That said, we're a web studio, not a compliance adviser. For anything that requires a definitive legal interpretation, we'd recommend checking directly with AHPRA or your medical defence organisation.
Can our reception staff update the website themselves?
Yes. Every site we build includes a CMS handover, and we choose or configure the editing interface based on the actual skill level of the people who'll be using it. We don't drop a site and disappear — there's a training session included and documentation written for the specific tasks your team will need to do.
How long does the project take?
A standard clinic website — up to eight pages, one booking integration, and a single location — typically takes eight to twelve weeks from discovery to launch. Larger multi-practitioner sites or those with complex requirements take longer. We give a realistic timeline before the project starts, not an optimistic one we can't keep.
We already have a website. Do we need a rebuild, or just improvements?
Not every clinic needs to start from scratch. If your current site is structurally sound but needs better content, faster hosting, or mobile improvements, we can scope a targeted improvement project instead of a full rebuild. We'll tell you honestly which approach makes sense after the discovery session.
How does the site perform on mobile?
Mobile performance is non-negotiable for us — the majority of health-related searches happen on phones, and a slow or hard-to-navigate mobile site loses patients before they ever make contact. We target sub-1.5s load times on real mobile hardware and test against Google's Core Web Vitals before every launch.
Do you use AI in your work?
Yes, thoughtfully. We use AI to accelerate research, scaffold code, and generate first-draft content that our team then rewrites and approves. We do not use AI for strategy, final copy, client communication, or anything else where human judgement is what you are paying for. Our full AI policy sets out exactly where the lines are drawn.
Ready when you are
Let's build something your patients and your team can rely on.
Fixed price. Realistic timeline. No ongoing retainer required unless you want one.