We started with the room itself, its lighting, its materials and the rhythm of an appointment, then translated that into a typographic and spatial system. The result is editorial rather than clinical, and confidently quiet.
Medical aesthetics · clinic, bookings, ecommerce · 2026
A clinical presence for a premium aesthetics studio.
A refined digital home for a premium aesthetic clinic. One that earns trust before the first consultation, and quietly carries the weight of bookings and treatment retail.
One-tap bookingAHPRA-aware contentClinic and retail system
01 · Brief
Trust earned before the first consultation.
The Glow Co came to Stoneglow Digital preparing to open a second room and a small retail line. Their existing site was capable, and it felt like a brochure. It should read with the same care as the room you walk into.
The brief was straightforward in language and exacting in standard. It needed to hold treatment information without overwhelming anyone, route enquiries cleanly into the booking system, and support a growing skincare range without ever feeling like a department store.
Scope
- Brand-led web design
- Treatment and retail architecture
- Bookings integration
- Photography direction and retouching brief
- Headless CMS authoring
- Ongoing performance care
What mattered
- Trust earned before the first consultation
- Bookings that stay one tap away
- Retail that feels like the clinic
- AHPRA compliance
- Service and product connection
02 · Approach
Quietly, deliberately, in order.
Treatments are written for the person reading at 9pm on a phone. Each page leads with the outcome, then the experience, then the technical detail for anyone who wants it. Booking is one tap from any treatment, with the practitioner's name held throughout.
Retail is treated as an extension of the clinic. The product set is small and carefully chosen, so the storefront mirrors that: generous space per product, real ingredient detail, and a checkout that does not interrupt.
We chose a stack the team can run themselves. A content layer reception can update between appointments, image pipelines that stay fast on a phone connection, and a booking integration that does not break when the calendar moves.
Compliance
Advertising within the rules.
Cosmetic and aesthetic treatments are tightly regulated in Australia. AHPRA and the Therapeutic Goods Administration set real limits on how a registered practitioner can advertise, covering what may be claimed and how prescription-only treatments are referred to. The site was built to work within those rules, because a clinic's reputation depends on it.
- Consultation-first by design, so every service and treatment routes to a clinical consultation booking.
- No prohibited therapeutic claims, and prescription-only treatments handled in consultation rather than advertised by name.
- The practitioner's credentials and AHPRA registration shown plainly, so trust sits on the record.
- A standing note explaining why not every service is listed online, setting the expectation that suitability is assessed in person.
03 · Selected screens
From the finished build.
04 · Outcome
What the build delivers.
A digital presence that reads with the same care as the room
Treatments written for the 9pm phone reader
Booking one tap from any treatment
Retail that carries the clinic's standard
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