Case study · 2026
Medical aesthetics — clinic, bookings, ecommerce
The Glow Co Aesthetics
A clinical presence for a premium aesthetics studio
A refined digital home for a premium aesthetic clinic. One that earns trust before the first consultation, and quietly carries the weight of bookings and treatment retail.
01Brief
The Glow Co came to us preparing to open a second room and a small retail line. Their existing site was capable, but it felt like a brochure. The brief was straightforward in language and exacting in standard: build a digital presence that reads with the same care as the room you walk into. It needed to host treatment information without overwhelming, route enquiries cleanly into the booking system, and support a growing skincare range without ever feeling like a department store.
Scope
- Brand-led web design
- Treatment & retail architecture
- Bookings integration
- Photography direction & retouching brief
- Headless CMS authoring
- Ongoing performance care
What mattered
- Trust earned before the first consultation
- Bookings that stay one tap away
- Retail that feels like the clinic, not a department store
- AHPRA compliance
- Service and product connection
02Approach
Quietly, deliberately, in order.
01
We started with the room itself — its lighting, its materials, the rhythm of an appointment — and translated that into a typographic and spatial system. The result is editorial, not clinical, and confidently quiet.
02
Treatments are written for the person reading at 9pm on a phone. Each page leads with the outcome, then the experience, then the technical detail for those who want it. Booking is one tap from any treatment, with the practitioner's name held throughout.
03
Retail is treated as an extension of the clinic. The product set is small and considered, so the storefront mirrors that: generous space per product, real ingredient detail, and a checkout that does not interrupt.
04
We chose a stack that the team can run themselves: a content layer their reception can update during a quiet hour, image pipelines that stay fast on a phone connection, and a booking integration that does not break when the calendar moves.
Compliance
Advertising within the rules.
Cosmetic and aesthetic treatments are tightly regulated in Australia. AHPRA and the Therapeutic Goods Administration set real limits on how a registered practitioner can advertise: what may be claimed, and how prescription-only treatments are referred to. We built the site to work within those rules rather than around them, because a clinic's reputation depends on it.
- Consultation-first by design: every service and treatment routes to a clinical consultation booking, ensuring language is compliant and integrity-focused.
- No prohibited therapeutic claims. Prescription-only treatments are handled in consultation, not advertised by name.
- The practitioner's credentials and AHPRA registration are shown plainly, so trust sits on the record.
- A standing note explains why not every service is listed online, setting the expectation that suitability is assessed in person.
03Selected screens
04Outcome
Trust is the work.
- 01A digital presence that reads with the same care as the room — editorial, not clinical.
- 02Treatments written for the 9pm phone reader: outcome first, then experience, then the detail.
- 03Booking one tap from any treatment, the practitioner's name held throughout.
- 04A small retail range given room to breathe, run by the team during a quiet hour.
What we set out to build, in clinic-owner terms: new clients who arrive already trusting the clinic, and a front desk that fields fewer questions the website should have answered.
Are you an aesthetics clinic ready to refresh your site, or build the one you've always pictured?
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