Case study · 2026
Medical aesthetics — clinic, bookings, ecommerce
The Glow Co Aesthetics
A clinical presence for a premium aesthetics studio
A refined digital home for a premium aesthetic clinic. One that earns trust before the first consultation, and quietly carries the weight of bookings and treatment retail.
01Brief
The Glow Co came to us preparing to open a second room and a small retail line. Their existing site was capable, but it felt like a brochure. The brief was straightforward in language and exacting in standard: build a digital presence that reads with the same care as the room you walk into. It needed to host treatment information without overwhelming, route enquiries cleanly into the booking system, and support a growing skincare range without ever feeling like a department store.
Scope
- Brand-led web design
- Treatment & retail architecture
- Bookings integration
- Photography direction & retouching brief
- Headless CMS authoring
- Ongoing performance care
Stack
- Next.js
- Sanity
- Shopify
- Vercel
- Cloudflare Images
02Approach
Quietly, deliberately, in order.
01
We started with the room itself — its lighting, its materials, the rhythm of an appointment — and translated that into a typographic and spatial system. The result is editorial, not clinical, and confidently quiet.
02
Treatments are written for the person reading at 9pm on a phone. Each page leads with the outcome, then the experience, then the technical detail for those who want it. Booking is one tap from any treatment, with the practitioner's name held throughout.
03
Retail is treated as an extension of the clinic. The product set is small and considered, so the storefront mirrors that — generous space per product, real ingredient detail, and a checkout that does not interrupt.
04
We chose a stack that the team can run themselves: a content layer their reception can update during a quiet hour, image pipelines that keep load times under a second on 4G, and a booking integration that does not break when the calendar moves.
03Selected screens
04Outcome
Numbers are useful. Trust is the work.
1.2s
median page load on 4G
+38%
consultation enquiries, first quarter
+24%
average order value, retail
98
Lighthouse performance, mobile
Numbers are useful. What matters more, in clinic owner terms, is that new clients arrive already trusting the studio and that the front desk spends less time on the phone explaining what is on the website.
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